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商品編號： 9-520-035 出版日期： 2019/10/30 作者姓名： Avery, Jill;Dessain, Vincent;Hjortshoej, Mette Fuglsang 商品類別： Marketing 商品規格： 27p 再版日期： 2019/12/13 地域： Brazil;China;France;United States 產業： Beauty and personal care;Healthcare service industry;Retail and consumer goods 個案年度： 2018 - 2018
商品敘述：
As 2018 neared its end, Laetitia Toupet, international general manager of L''Or al''s La Roche-Posay brand reflected on the brand''s achievements over the past year. At 1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the world. While Toupet was pleased with this feat, she believed that the brand was at a critical juncture. It was time to make some significant marketing decisions related to brand positioning to try to accelerate La Roche-Posay''s future growth trajectory as dermocosmetics moved from serving a niche market to the mainstream.
涵蓋領域：
Brand management;Brand positioning;Branding;Global marketing;Marketing strategy;Target markets
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